We are a Specialist, Independent

Market Research Agency

We answer B2B and B2C business questions in six broad business verticals – and anything a bit tricky or off-beat.

We appreciate the ever rising bar of expectation from your stakeholders and end clients.

We help companies from start-ups to international groups grow & improve margins by delivering market research insights into their WHYs and WHAT IFs and from identifying the most resonant ideas and messages.

We measure attitudes, desires, needs, perceptions and response to propositions, innovations, communication and pricing.  

Whilst much of our work is in our home market, we also conduct many market research projects internationally – 26 countries in the last 2 years.

Our research solutions are often multi-mode. We are a Quantitative research agency who is equally comfortable in Qualitative Group Moderation and Executive Interviewing (increasingly on-line short-term communities); and we often include Secondary Research (desk research & data mining) in our research solutions.

  • If you have a business question starting with WHO, WHAT, WHERE, WHEN, WHY, WHAT IF, HOW … 
  • If a grounded research-based understanding of your market, brand, ideas, service, and even regulatory direction would be useful … 
  • If you would like to be confident in decisions to improve conversion and reduce lost sales … 
  • If you would like to help your organisation and Stakeholders come to a consensus on priorities
  • … then we can help you.

We enjoy collaborative working and helping to confirm hypotheses and even ‘unlearn’ cherished beliefs, in favour of fact based insights.