We are a Specialist, Independent

Market Research Agency

We answer B2B and B2C business questions – and anything a bit tricky or off-beat.

We support organisational change. With some client relationships now going back over 25 years, having a progressive mindset and embracing agile technology solutions is a given. We work in six broad business verticals, but many of the business questions in digital, internet and financial in recent years are better described as Fintech as funded clients seek help to tap into the pace & scale of e:commerce and SaaS worlds.

Whilst much of our market research is in our GB home market, we operate internationally too – covering 40+ countries in the last 2 years – working with a strong network of partners built over time.

Our research solutions are often multi-mode – we are a Quantitative research agency who is equally comfortable in Qualitative (from Group Moderation, Executive Interviewing and increasingly on-line short-term communities); and we often include Secondary Desk Research (data mining & modelling) in our research solutions.

We appreciate the ever-rising bar of expectation from the marketplace, your customers and your stakeholders and seek to confirm hypotheses or unlearn established beliefs to substantiate innovation & growth by answering WHYs and WHAT IFs in response to value propositions, communication and pricing possibilities.

We enjoy helping business leaders make decisions on market entry, innovation, and how to strengthen propositions and pricing in-market.  

  • If you have a business question starting with WHO, WHAT, WHERE, WHEN, WHY, WHAT IF, HOW … 
  • When a discovery phase on your competitive landscape, customer needs and regulatory context would be useful … 
  • If you would like to improve conversion & reduce lost sales … 
  • If you would like to come to a consensus on priorities
  • … then we know we can help you.

We work with the Survey Gizmo market research enterprise platform and enjoy collaborative work with leading digital marketing agencies such as Growth Gorilla

#MRX | #insight | #International

#Market Entry | #Energy | #Pharma| #Fintech