Since founding Insight Engineers as an independent expert market research agency 16 years ago, I have cherished delivering grounded research answers & strategic insights in B2B & B2C target groups for GB and international clients, with the help of colleagues and a network of strong partners and associates built up over time.
I spent a decade living and working in Germany and appreciate models of thinking and having “order in everything and everything in order”. Whilst I help and have worked for many well-known multi-country brands & organizations, over the years I have stayed close to my own entrepreneurial roots and enjoy also supporting start-ups with their scale up.
Inquisitive and problem-solving by nature, I value best practice orientation and understanding your strategic thinking. I always seek to align the necessary practical details of our research to your bigger picture and business issue.
My heart continues to enjoy the arenas of innovation, communication, segmentation and customer experience …
My head is always looking to provide an objective and grounded voice into decision-making process …
Underpinning my work, is a desire to always be building brand attractiveness, trial, loyalty = repeat sales, and advocacy.
Best practice market research methods with regular evolution
Some of my client relationships go back over 25 years – if we have worked together, you know I can be trusted to reliably deliver & evolve with you – and that I appreciate the implicit & the explicit, the unsaid & the stated.
In recent years I have especially enjoyed transferring my skills & experience in traditional media, such as TV and press, across to digital engagement, UX testing, and on-line research. In the last 1-2 years we have conducted Primary research projects in 26 countries.
A special part of my work is to provide flexible support when needed on strategic or time-critical projects via the hourly/day rate basis of our ‘Friendly Review’ engagement.
I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the BHBIA (Adverse Events), BIG, Esomar, and the ICG.
My wife and I have been blessed with 4 children and now they are away at university/working abroad using the language skills our genes have passed on, I am enjoying being an active Colts cricket coach & player again in my spare time.
We make and keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.