Founded in early 2003, Insight Engineers has a proud track record in informing CapEx decisions for leading organisations and entrepreneurial thinkers in GB & beyond. We answer business questions by revealing findings and meanings to confirm actions.
Working in Market Research since the 1980s, we have seen, and adapted, to many changes, achieving a balance of best practice with regular evolution. Our decade working and living in Germany shaped our openness to models of thinking and appreciation of cultural difference and similarity.
We are reliable & committed. Some of our client & partner agency relationships go back over 25 years, we appreciate the value of embracing and building on what is already in place. Our orientation is to help you regularly win those small moments that make huge incremental commercial gains over time.
We have earned our grey hairs and understand that “not everything that can be counted counts, and not everything that counts can be counted”. Insights Delivered.
B2B & B2C Research
The right approach is our focus. We are comfortable to work with regular platforms (e.g. omnibus), databases and public domain intelligence to inform and shape multi-mode research solutions for end-clients and agencies. Our aim is to unearth findings and meaning that leads to profitable action, cost effectively.
We conduct stand alone Quantitative, Qualitative and Desk Research for companies from start-ups to international groups, but generally find most research solutions, regardless of size of organisation, are multi-phased to best answer your business challenges.
A range of factual and cultural issues are likely to emerge during our research for you. We substantiate feelings and needs, providing both rigour and touch & feel of the issues in play for your target groups & customers, the reasons behind these issues, and what that means for your commercial situation, brand, service, communication, pricing, strategy and tactics.
Understanding Your Target Groups
We identify the relevant contemporary knowledge of your prospects and current/lapsed customers, often unlearning or updating legacy assertions in answering your WHYs and WHAT IFs.
We support you in meeting the ever rising bar of expectation from your stakeholders for profitable wisdom and cost effective return on any investment.
Regular areas for us are concept testing, new proposition & messaging, communication development, Customer Journey & User Experience (CX & UX), (dis-)loyalty, (dis-)satisfaction, Lost Sales/Conversion.
GDPR has been a strong prompt to our specialist work with client membership, sales & prospect databases.
Over time we have established several more standardized approaches to cost effectively support client decision-making. Our goal is to measure and identify which of your ideas and re-expressions of messages have the most emotional ‘grab’ & resonance:-
– Early Idea Screening (Opportuniti.e.)
– Communication Testing (Magic Mining)
– Customer Journey (Lost Sales)
B2C research: in the last 2 years we have worked with Consumer community panel partners in 26 countries.
Our largest B2C consumer project covered 16 countries at the same time.
B2B research: can also be on-line, especially when opted-in Membership & sales/prospect databases are available, but is generally conducted via phone interviewing
Our largest B2B project with a client database involved sending out nearly 600,000 invites (then 3 reminders).
Our largest B2B project via an international call centre has covered 5 continents and 12 countries
We only work with MRS Company Partner C.A.T.I centres
All our Quantitative design & data collection is designed for the completion device in mind – e.g. desktop/laptop only for Press Advertising – and optimized for mobile. Our call centre studies can include links to websites & on-line surveys.